In communities across the country, apartments work – helping people live in a home that’s right for them. Whether it’s young professionals starting out, empty nesters looking to downsize and simplify, workers wanting to live near their jobs, married couples without children or families building a better life, apartment homes provide a sensible choice to meet their specific housing needs.
Apartment homes and their 35 million residents contribute $1.1 trillion annually to the economy. That’s nearly 12.4 million jobs in construction, operations, leasing, management and skilled trades, as well as all the local businesses supported by apartments and the millions who live there.
And demand for apartments continues to grow. With 77 million Baby Boomers who may consider downsizing and nearly 80 million Echo Boomers beginning to enter the housing market, it’s no surprise that Harvard University research suggests that up to seven million new renter households will form this decade. For more information about the campaign, email firstname.lastname@example.org.
For more than 20 years, the National Apartment Association (NAA) and the National Multifamily Housing Council (NMHC) have partnered on behalf of America’s apartment industry. For more information, contact: